Category - Marketing

Business Pricing Guide: How To Price Your Products or Services

In this guide, you will learn everything you need to know about pricing your products and services, including understanding the Laws of Supply and Demand, how to perform Market Research, common pricing mistakes to avoid, and how to implement proven pricing strategies into your business.

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Use Email Marketing to Connect with Your Customers 

Table of Contents Contact Lists Building a Contact List Email Content Email Design Sending & Deliverability of Emails Email Analytics Final Thoughts – Use Email Marketing to Connect with Your Customers   If you don’t already see the value in…

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Market Segmentation: Don’t Advertise Without It

Table of Contents What is Market Segmentation? Why is Market Segmentation Important? When to Segment Your Market Types of Market Segmentation  Market Segmentation the Coca-Cola Way How Should You Segment Your Audience? How to Develop Buyer Personas  How to Use…

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Using Social Media to Grow Your Small Business

Table of Contents Reasons Why Small Businesses Don’t Use Social Media How Social Media Can Help Your Small Business Types of Content to Post Create a Social Media Plan Which Platforms Best Fit Your Business? What Are Your Social Media…

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Social Media Marketing for Small Business: The Ultimate Guide

Table of Contents Facebook Twitter Pinterest Instagram YouTube LinkedIn Google Ads Social Media Automation Building a Social Media Team Measuring Social Media Performance Final Thoughts   With the increasing popularity of social networking (as of 2018, 69% of U.S. adults…

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